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Making the most of your website

With the competitiveness of the virtual world it’s essential that your website reflects your company visually with your corporate branding and identity. However it is perhaps more important, now more than ever that your website performs in the search engines and technically aswell.

With the web2 style now common across the biggest brands you will notice that designs for ecommerce sites are becoming more and simple and ‘clean’ whilst the focus is on functionality and marketing. While it’s still important your site looks right it need to work effectively in order for a company to maximise the potential to generate sales and enquiries.

Performing in search engines: Online marketing has come back to basics. The old tricks of the trade don’t work as easily as they used to and with the introduction of social media, search engines and especially Google has placed more emphasis on the ‘buzz’ about your site when considering rankings. I.e how may people are visiting and talking about your site – how many people recommend your site on social networks and how does that compare with other sites in a similar niche. You now need to interact online with your customers and visitors and actively seek discussions both good and bad to develop a loyal fan base which will in turn increase your ‘buzz’, ranking and inevitably profits!

Make sure your visitors can get what they want easily: You need to make your site accessible in terms of the navigation. Ask yourself how many clicks does it take to get to buy or enquire about something. If it takes more than 3 you need to revisit your sites structure. You also need to consider how your site performs on mobile devices. The development of electronic components by companies such as Astute Electronics has made mobile browsing an everyday occurrence for many people. Ipads, tablets, mobile phones all have different requirements for displaying your site so make sure you are covering all bases.